Strategic AI Advisor
Hugo H.
Macedo
I help SaaS, AI and fintech teams turn strategic fog into sharp, simple direction.
Let's Talk Strategy
Strategic AI Advisor
I help SaaS, AI and fintech teams turn strategic fog into sharp, simple direction.
Let's Talk Strategy
I spent 15 years scaling SaaS companies — from strategy to execution, from early stage to unicorn. I learned what works by being accountable for the numbers.
Now I help teams navigate AI strategically. Not the hype, not the theory — the actual decisions that determine whether AI transforms your business or just burns budget.
I also build. Jolt, CMO Copilot, AI agent teams — because the best strategic advice comes from people who ship.
i
Helping teams turn AI strategy into results
ii
Shipping AI products that solve real problems
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Teaching what I learn along the way
I don't just advise — I ship. These projects keep me hands-on with the tools, workflows, and realities of AI implementation.
Product
Productivity tools that live in WhatsApp
Task management, notes, and workflows where you already are. Built for people who get things done.
Explore JoltProduct
AI-powered marketing strategy
Senior marketing thinking for founders and lean teams — without the senior marketing hire.
Try CMO CopilotAdvisory
Growth strategy for SaaS & fintech
Hands-on GTM advisory. Positioning, pipeline, and the moves that actually shift the metrics.
Work TogetherCommunity
Learn to build by building
A program for makers who want to ship. Less theory, more doing.
Join ForgeHave an AI strategy challenge? I read everything.